Lee Abbamonte on Detecting Artificial Influence and Award-Winning Collaborations

Listen to “Lee Abbamonte on Detecting Artificial Influence and Award-Winning Collaborations” on Spreaker. Lee Abbamonte is the youngest American to have visited every single country- including the North and South Pole- on the planet. American Express, Marriott, BMW, Starwood, Allianz, and dozens of other brands have partnered with him on award-winning, long-term influencer marketing campaigns…

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Are You Stuck in Copy-and-Paste Mode?

Joanna Coles, author of Love Rules shares her secrets for finding love and meaningful personal relationships in our digital age. But how do those guidelines translate in today’s business landscape? My book Digital Persuasion tackles that exact topic—so, Washington Speakers Bureau kindly brought Joanna and me together to help you connect the dots around building more meaningful romantic AND business relationships in today’s modern marketplace.  You’ve…

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Who Are Your Ideal Prospects? How To Connect and Be Heard

Joanna Coles, author of Love Rules shares her secrets for finding love and meaningful personal relationships in our digital age. But how do those guidelines translate in today’s business landscape? My book Digital Persuasion tackles that exact topic—so, Washington Speakers Bureau kindly brought Joanna and me together to help you connect the dots around building more meaningful romantic AND business relationships in today’s modern marketplace.  In…

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Relationship Role Models: Who Inspires You?

Joanna Coles, author of Love Rules shares her secrets for finding love and meaningful personal relationships in our digital age. But how do those guidelines translate in today’s business landscape? My book Digital Persuasion tackles that exact topic—so, Washington Speakers Bureau kindly brought Joanna and me together to help you connect the dots around building more meaningful romantic AND business relationships in today’s modern marketplace. …

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Does This Deserve a Mulligan?

“No way!” A thick, Chicago-accent shouted at me from the crowd in the middle of a presentation. Standing infant of hundreds of software sales execs, I was showing real examples from my LinkedIn inbox, demonstrating how “sales pros” could have made their digital outreach attempts more persuasive. Sharing “the bad”, I was showing the audience…

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How to ACTUALLY Be Heard

Lee Iacocca, developer of the Ford Mustang, once said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Today, Lee’s quote adapted for the digital age might be, “You can have brilliant ideas, but if you can’t get anyone to read or even open your message,…

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2 Ways to Maximize Your Event Hashtag

I’m just back from sunny Orlando, where I was speaking on the topic of social selling at the International Builders Show. While the acronym (IBS) is unfortunate, the event was anything but! I had the pleasure of meeting members of the marvelous NAHB staff, connecting with some really interesting attendees, and getting to know some…

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6 Questions To Ask Before Creating Your Event's Social Media Strategy

Whether it’s Twitter’s new Project Lightening, Instagram’s Search & Explore, orSnapchat’s Our/My Story feature, lately every big network is scrambling for position as the leading link between live event experiences and social media shares.  As an event marketer, it’s critical you consider how your attendee audience engages on social, how cultivating FOMO can drive registrations,…

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